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Designed by Seun Badejo, Agụ Display brings the ancient mystique of Nsibidi symbols (an ancient system of graphic communication indigenous to the Ejagham people from Cross River to Cameroon) to life in a unique typographic adventure. Drawing inspiration from West Africa’s rich heritage, this decorative, rounded, sans-serif display typeface merges tradition and contemporary style, creating a truly one-of-a-kind font.
Agụ Display is a celebration of culture, history, and innovation. Rooted in the Ekpe secret society of West Africa, it pays homage to the Nsibidi and Neo-Nsibidi symbols that span Cross River to Cameroon. Reflecting on the origins, Seun said, “In 2019, my journey into the world of Nsibidi began, discovering an indigenous Nigerian writing system that had remarkably endured through generations, even being taught to children in Eastern Nigeria post-independence. This discovery propelled a deeper study between 2019 and 2022, exploring academic literature, blogs, and early neo-Nsibidi work. When a collaboration opportunity with Google Fonts arose, Seun noted, “Nsibidi naturally emerged as the perfect foundation for creating Agụ Display.”
The typeface’s three styles—Ụzọ, Àlà, and Osisi—each tell a distinct story, integrating symbols such as Road, Ground, and Tree, while maintaining a seamless connection to modern design principles. These styles are deeply influenced by Nsibidi’s unique graphic elements. Seun explained that Ụzọ (meaning ‘way’ in Igbo) is decorated with Nsibidi symbols for Road (Ụzọ) and Human (Madu), with selective use of the Sword (Ọpịa) symbol, giving it a modern, contemporary visual appeal. Àlà (‘ground’ in Igbo) incorporates Nsibidi symbols for Elder/Chief (Mazi/Īchie) and Zero (Efu), reflecting a sturdy, grounded feel. Osisi (‘tree’ in Igbo) prominently features the Tree (Osisi) symbol alongside inspirations like Leopard (Agụ) and Wing/Pigeon (Nku), resulting in a style full of charisma and fierceness.
Agụ Display’s versatile design balances cultural heritage with contemporary aesthetics. Its substitution axis gives the font its signature "dancing" letters, combining decorative elements like ladder-like strokes, kebab patterns, and bristle-like decorations drawn from Nsibidi symbols. Paired with support for 62 languages—including African languages like Swahili, Zulu, and Shona—the typeface becomes a global tool for storytelling.
