Arsenal's away kit for the 2024/25 season is more than just a striking design—it's a tribute to African culture and the global reach of Arsenal football club. This bold new kit, created in collaboration with LABRUM London and adidas, stands out not only for its aesthetic appeal but also for its cultural significance.
The Arsenal 2024/25 away kit draws inspiration from African heritage, featuring a vibrant blend of colors and patterns that pay homage to the continent's rich culture. The jersey showcases a unique design with red, black, and green elements, of the pan-african flag. It also features a unique zig-zag pattern inspired by 1920’s African tribal art, allowing the jersey to symbolize freedom, movement, and joy.
Foday Dumbuya, the founder of LABRUM London, a British fashion brand, highlighted the kit's broader significance in a recent BBC interview, “The kit doesn't just represent Kenya, it represents the whole of Africa.” He made this statement in response to speculations about the colors being linked to Kenya. Dumbuya envisioned a kit that resonates with the entire African diaspora, blending various cultural elements into a single design. His goal was to honor the legendary African players who have graced the Gunners and to celebrate the passionate African fanbase that supports the club both at home and away.
