Based in Paris & San Francisco, Bruno have developed a distinctive identity for Zazu, a digital banking solution for South African entrepreneurs. An identity that embodies both transparency and independence, responding to the gap in a market dominated by opaque traditional banks.
Zazu is a digital bank based in South Africa, designed to simplify banking for African entrepreneurs and SMEs. By focusing on efficiency and growth, it provides a seamless financial experience that empowers business owners. As stated by Bruno, the challenge was to create an identity that balances the transparency and independence Zazu offers, which is often missing in traditional banks.
Bruno developed a modern, refined brand identity for Zazu, inspired by South Africa’s 90s graphic scene. The logo, as Bruno explains, "evokes both a rising sun, a symbol of renewal, and a fan of cards, a reflection of the bank's services." The color palette and clean interface reflect Zazu's technological innovation and cultural heritage. Bruno expanded this identity across various mediums, including a local artist card program, reinforcing Zazu as a bridge between culture and technology.
