TheOne needed a strong identity to stand out in the B2B market. Inspired by the concept of "Layered Security," Keli created a clear, distinct logo that blends a custom logotype with a security symbol. The result is a brand that feels both recognizable and reliable in a crowded category.
TheOne platform, powered by Clydestone in collaboration with Gemalto Thales, is a software as a service platform that harnesses the latest bio-metric technology to provide the highest level of security for users to access services, confirm and sign transactions. Keli was tasked to develop an identity for their flagship product that will help them cut through and set them apart in a faceless category.
"As a B2B product, the challenge facing TheOne was the risk of easily coming across as a soulless entity as most business software do.This was an opportunity to define the product as an entity with character without compromising on the assurance and trust the system consistently provides.
‘Layered Security’ was the driving idea. It was inferred from the multiple independent authentication factors which simultaneously and collectively averts cyber threats.
TheOne needed an appropriate and distinct logo that spoke to the seriousness and core of the brand—Security. Employing a logotype with an infusion of a symbol of security, the primary aim of the logo was to be easily distinct and read, this meant the icon can be a secondary recognition that can be extracted and used in scenarios where only icons fit." - Keli
