CH.8 needed a visual identity to reflect its warm, inviting coffee experience. Inspired by the owner's childhood dream, the identity features a playful yet sophisticated design that blends a clean monogram with a youthful mascot.
CH.8 (Coffee House 8) is inspired by the idea that 8 AM is when potential is ignited by the perfect cup of coffee. Aiming to be more than just a café, CH.8 is a cozy neighborhood spot that makes every morning feel special. They pride themselves on sourcing fresh, ethically grown beans from around the world, roasting and brewing them in-house to create an exceptional coffee experience, complemented by freshly baked pastries.
Through the collaboration between Ahmed Chouchene, Wessam Hussien, and Al Gendi, this feeling to was brought to life visually by crafting a visual identity that captures the warmth, energy, and sense of possibility at the heart of every cup.
"Stepping into CH.8 feels like entering a modern, welcoming living room, with the space itself having warm materials like wood, granite, and black accents creating a space that balances comfort with sophistication, making every visit feel special.
The logo, a clean monogram of "CH.8," sets the tone for a simple, approachable atmosphere. The mascot, a youthful figure enjoying coffee house delights, adds a playful touch, reflecting the owner's childhood dream of opening his own café, which began when he was just 10 years old.
The branding features a calming blue and crisp white, evoking relaxation and cleanliness." - Ahmed Chouchene
