Coachli Rebrand: New Look, New Experiences - Geneza

Geneza reimagined Coachli’s identity, crafting a fresh, dynamic brand that aligns seamlessly with its mission as an all-in-one platform for virtual coaching. The rebrand introduced a bold direction, reinforcing Coachli’s values of innovation, accessibility, and community.

BRANDING

ILLUSTRATION

Written by:

Paul Obayagbona

05 FEB, 2025

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Coachli is a game-changer for coaches seeking a seamless way to manage their paid or free sessions, build stronger client relationships, and maximise their impact. With a thriving community of over 500 creators, Coachli enables effortless scheduling and payment management, allowing coaches to focus on delivering real value. According to Geneza, the challenge was to harness existing elements while introducing a fresh art direction that highlights new and existing features, ensuring the brand design aligns seamlessly with Coachli’s values.

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“Prioritising authenticity and human connection”

Geneza designed a finely balanced logo featuring a striking wordmark that embodies Coachli’s future-forward approach. The brand’s primary colours were carefully selected for their brilliance and simplicity when combined, creating a visually compelling yet approachable identity. According to Geneza, the typefaces reinforce Coachli’s commitment to clear communication while evoking an emotional connection with users. The new visual identity was infused with simple, engaging hand-drawn illustrations and distinct brand tags, which is said to foster easy recognition within the platform.

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A key element of the rebrand is people-driven photography, showcasing real individuals to reflect Coachli’s dedication to diversity and community. By prioritising authenticity and human connection, the new identity ensures that Coachli is not just a platform, but a vibrant ecosystem where coaches and clients thrive.