Capturing the essence of each Euro 2024 country - Lankai Lamptey

Inspired by the incredible branding for Euro 2024 by VML Branding, Lankai created a personal project to capture the essence of each participating country in less than seven seconds. He animated the flag and emblem of each country, showcasing their unique identities in a concise and visually appealing manner.

29TH JUNE, 2024

Euro 2024, one of the most anticipated football tournaments, recently took place in Germany, featuring countries from across Europe. Matches were held in some of Germany's most iconic cities and stadiums, bringing together fans from around the world to witness thrilling football and celebrate the unity and culture of the sport. Prestigious countries such as France, Italy, Spain, and England competed, showcasing the best talents in European football.

"I noticed there was a lack of animation based on football/countries recently, so I wanted to take the chance and take this extremely long 1-month project as my personal project for early summer," said Lankai. It seems the project aims to capture the excitement and spirit of Euro 2024 through animation addressing a gap in current media and providing a unique artistic perspective on this major sporting event.

"Capturing the essence of each Euro 2024 country"

"This project was mainly inspired by the incredible branding for Euro 2024 by VML Branding. My main objective was to capture everything you needed to know about each country in less than seven seconds. To me, this meant focusing on the flag and the emblem. For each country, I began by animating the flag before transitioning to animating the emblem. This project was created using After Effects and Illustrator." - Lankai

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