Geneza Brands transformed Thepeer's identity by introducing a vivid and memorable design, highlighted by a custom typeface and a modern wordmark, emphasizing growth and seamless payment solutions.
Thepeer, a technology infrastructure for businesses to easily integrate and enable them to support fast, direct, and efficient transactions across businesses. "As part of Thepeer's rebranding efforts, the Geneza team created a new identity system that emphasized the brand's high-quality, vibrancy, stability, and customer focus. This necessitated a change from the prior, conservative brand designs to one that was more vivid, more memorable, and more clearly defined." - Geneza.
As part of Thepeer's rebranding efforts, the Geneza team created a new identity system that emphasized the brand's high-quality, vibrancy, stability, and customer focus. This necessitated a change from the prior, conservative brand designs to one that was more vivid, more memorable, and more clearly defined.
For clear and concise brand messaging and to maintain Thepeer's reputation for exceptional quality, Geneza created a custom typeface called Thepeer Sans. Thepeer Sans is a unique font that is hand-drawn, neat, and has each letter crafted in a geometric, san-serif structure that is simple to read and pleasing to the eye.
